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Hello Monday September 06, 2021

"An optimist laughs to forget; a pessimist forgets to laugh. -- Tom Nansbury


Something to watch.

Check out this funny commercial that Papa Pineapple made for their restaurant. 

Something to read.

Does Humor in Advertising Really Work? 

Check out this article from Point Park University. 

Something to listen to.

Tim Washer, Senior Marketing Manager in Social Media at Cisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh

Social Pros Podcast   Use Humor and Ridiculousness to Reach Your Audience

Marketing doesn't work!

It sure doesn't if you are marketing to the wrong people in the wrong places. 

Posting to social media and hoping people see your beautiful picture with your clever description will not work. 

Radio Commercials that broadcast to a large audience that will never come to your restaurant will not work. 

Billboards that people zoom by are not going to work. 

Sending out an email randomly once in a while is not going to work. 

Building a network of guests, which you frequently communicate with personalized messages, works. 


Because you fill the funnel with a large group and out of that group, you find people who love your restaurant and love hearing from you. They open every email, like every post and redeem every incentive. 

These are superfans, and it takes work to find them, nurture them and maintain a relationship. 

But you need to start. Where do you start, by booking a strategy call with one of our account managers.

Thanks for reading this week's mashup. 

Have you watched, read, or listened to something you would like to share with our network of restaurants and supporting professionals? 

Just send me a note

Happy Marketing,

Lance Popke

Founder - Restaurant Funnel Sales System


PS - To review your sales process schedule a call with me by clicking here, or visit our website and click "Schedule a Call" in the menu.