MMM - May 24, 2021

Hello Monday May 24th, 2021

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
Ramsay Leimenstoll

Size truly doesn't matter!

Whether you have 500 contacts or 5000 contacts on your email list, it is irrelevant.

The focus isn't on building the list; it is about creating engagement.

What's the best way to see if you have an engaged list?

Send them an email with a link for more information.

Contacts that are engaged will click the link.

Don't think that having an above-average open rate means your emails are working.

You need to measure your engagement by click through rates.

Something to watch.

Odd Restaurants That Surprised Everyone With Their Ideas

Your restaurant doesn't need to a novelty restaurant to incorporate a few unique things to get people talking about their experience. Check out these ideas.

Watch

Something to read.

GROWTH MARKETING: WHY YOUR RESTAURANT NEEDS IT NOW

Check out this article from The Digital Restaurant about the 3 key components you need in a marketing strategy.

Something to listen to.

Secret Sauce Podcast - 157 The Death of the Restaurant Industry and Deliveroo - the company that wants to kill it

Third-party apps might be working against you by more than just charging you high fees. They may be using your information to help the large chains be more strategic in their offerings. Check out this podcast from James Eling at Marketing 4 Restaurants.

Listen

Just a thought

Want to be a mind reader?

There are so many systems out there collecting data on your purchase history.

But how does it track a purchase you would have made, but the item wasn't there to purchase?

Huh?

Hang on; the thought is, how do you know if you were missing something off your menu? How do you figure out that the guest might give you an extra visit if you offered something different?

Well, you could hook up every guest to a mind-reading machine, or part of your sales funnel can be to ask a simple question.If you could add a dish to our menu, what would it be?

It is amazing what you might learn if you ask.