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Hello Monday June 21, 2021

"I don't like looking back. I'm always constantly looking forward. I'm not the one to sort of sit and cry over spilt milk. I'm too busy looking for the next cow." 
Gordon Ramsay

Something to watch.

A great video from a great marketer, Andrew Davis.
3 Ways to Create an Amazing Customer Experience

Something to read.

Groupon SUCKS
Check out this article from Erika Dell and why your restaurant should never use Groupon

Something to listen to.

The Restaurant Coach Podcast - #69 – STOP Lying To Yourself

Now, a lot of restaurant experts out there want you to believe that restaurant success is complex. Donald Burns believes that restaurant success is actually simple if you understand the combination that unlocks it.

Just a thought

A coupon is different than an incentive

A coupon is offering a discount like a 2 for 1 or 25% off.

When you offer an incentive, it's like a sample at the grocery store,they are trying to get you to purchase an item based on a connection with the product.

Now, if you could run around and offer everyone a sample from your restaurant, you would get more guests. However, the return on that investment is probably not beneficial.

So what's the next best thing. Offer a sample on your website. Give away your best appetizer or dessert. The one that you know will make the guest come back for seconds. The only stipulation is that they get contact information in return.

Now you could win twice.
1. You have contact information, and you can market directly to someone who expressed interest in visiting your restaurant.
2. If they take you up on your sample, that means they visited the restaurant. Chances are they purchase a meal and will come back again.‍

The benefits of developing an incentive based email program are better than any other marketing strategy.

Thanks for reading this week's mashup. 

Have you watched, read, or listened to something you would like to share with our network of restaurants and supporting professionals? 
Just send me a note

Happy Marketing,

Lance Popke
Founder - Restaurant Funnel Sales System

PS - To review your sales process schedule a call with me by clicking here, or visit our website and click "Schedule a Call" in the menu.